
Online medium for business executives in the Web ageNikkei Business Online Edition is an online platform for business executives and managers who play an active role in this Web age. Editorially, Nikkei Business Online Edition provides compelling original content designed to help guide top and middle managers of companies in Japan. And because access to information in Nikkei Business Online Edition requires registration, it is the only online advertising medium that ensures direct access to corporate decision makers.

The following advertising menu has been updated in Jan. 2018.
| Menu | Ad Size | Ad Rate | Estimated CTR |
|---|---|---|---|
| [ Smartphone (SP) ] | |||
| Smartphone rectangle | 300 (w) x 250 (h) pixels *Video aspect ratio: 10:9 |
JPY 2.0 per imp. *Video: JPY 4.0 per imp. |
0.07% |
| Smartphone header panel | 320 (w) x 180 (h) pixels | JPY 3.0 per imp. | 0.10% |
| Smartphone in-feed (image + text) |
Image: 240 (w) x 180 (h) pixels Subtitle: Up to 13 characters per line (either in full width or in half width) + Title: Up to 24 characters per line (either in full width or in half width) (*no line feed) |
JPY 1.0 per imp. | 0.05% |
| Smartphone InRead banner | 320 (w) x 100 (h) pixels | JPY 2.0 per imp. | 0.04% |
| [ Personal Computer (PC) ] | |||
| InRead video | Aspect ratio: 16:9 (*incompatible for 4:3) | JPY 5.0 per imp. | 0.05% |
| In-feed (image + text) | Image: 240 (w) x 180 (h) pixels Subtitle: Up to 13 characters per line (either in full width or in half width) + Title: Up to 24 characters per line (either in full width or in half width) (*no line feed) |
JPY 1.0 per imp. | 0.02% |
| First rectangle | 300 (w) x 250 (h) pixels | JPY 2.0 per imp. | 0.06% |
| First double rectangle | 300 (w) x 600 (h) pixels | JPY 3.5 per imp. | 0.20% |
| Billboard | 970 (w) x 250 (h) pixels | JPY 6.0 per imp. | 0.20% |
| Pushdown | Expanded state: 970 (w) x400 (250) (h) pixels Contracted state: 970 (w) x 90 (h) pixels |
JPY 6.0 per imp. *Video: JPY 8.0 per imp. |
0.20% |
| Premium banner | 1280 (w) x 250 (h) pixels | JPY 10.0 per imp. | 0.20% |
| InRead mega banner | 1280 (w) x 250 (h) pixels | JPY 6.0 per imp. | 0.05% |
| [ Digital mail magazine ] | |||
| Nikkei Business Digital mail (HTML mail) |
Image: W240×H180 pixels Subtitle: Up to 13 characters per line (either in full width or in half width) + Title: Up to 24 characters per line (either in full width or in half width) (*no line feed) (※ Up to 50 KB) |
JPY 500,000 | 0.04% |
Rate (gross): JPY 3,500,000 (excluding tax) / 4-week duration
| Menu | Size | Estimated Impression | Estimated CTR |
|---|---|---|---|
| [ Smartphone (SP) ] | |||
| Infeed (Image + text) | Image: 240 (w) x 180 (h) pixels Subtitle: Up to 13 characters per line (either in full width or in half width) + Title: Up to 24 characters per line (either in full width or in half width) (*no line feed) |
200,000 | 0.05% |
| [ Personal computer (PC) ] | |||
| Billboard | 970 (w) x 250 (h) pixels | 100,000 | 0.20% |
| Infeed (Image + text) | Image: 240 (w) x 180 (h) pixels Subtitle: Up to 13 characters per line (either in full width or in half width) + Title: Up to 24 characters per line (either in full width or in half width) (*no line feed) |
500,000 | 0.02% |
| Recommended information | Image: 240 (w) x 180 (h) pixels Text: Up to 28 characters per line (either in full width or in half width) (*no line feed) |
2,500,000 | 0.02% |
| [ Digital magazine ] | |||
| Nikkei Business Digital mail (HTML mail) | Image: 240 (w) x 180 (h) pixels Subtitle: Up to 13 characters per line (either in full width or in half width) + Title: Up to 24 characters per line (either in full width or in half width) (*no line feed) |
About 700,000 deliveries x 12 times | 0.04% |
Nikkei BP only accepts banner ad materials created in GIF, JPEG or HTML5 formats for all of our websites.
For GIF or JPEG format ads:
For HTML5 format ads:
Material must be submitted ten working days before release to allow time for approval and testing, regardless of whether the ad is to be served by Nikkei BP or a third party.