Business and ManagementMedia Data 2017
Japan's leading business weekly
Nikkei Business
Readers of Nikkei Business are the very people who keep the wheels of Japan's economy turning, and this shows in the highest paid circulation of any Japanese business magazine. The readers place such faith in us that close to 80% never miss to read an issue. The depth of our analyses on important news matters, our focus on the latest business trends, our ability to pinpoint what is truly vital have all contributed to making Nikkei Business into the one indispensable publication for the business community and opinion leaders.
- Core readership
-
- Corporate executives
- Corporate managers
- Management consultants
- Circulation
- ABC(Japan ABC, Circulation)
- First published
- September 1969
- Frequency
- Weekly
- Size
- Modified A4 (210 x 280 mm)
- Printing
- Four-color offset lithography
- Sales method
- Sold mostly by annual subscription, and partly at bookstores and station stands
- Website
- https://business.nikkei.com/
Download
- Special Ad Feature: Semiconductor Business
- Year-Round Advertising & Event Campaign: AI-Driven Management
- 3 Cross-Media Special Campaign: AI Solution Focus9
- Nikkei Business Regular Ad Feature: Top Interview
- Japan Growth Strategy Forum Sponsorship Program
- Manufacturing DX Summit 2026 Sponsorship Program
- Space Business Summit 2026 Sponsorship Program
- <SYNC>Nikkei BP Design Forum 2026 in Bangkok
- Nikkei Business New Advertising Campaign “The Focus”
- Nikkei Business x Nikkei xTECH TOP Interview Series
- Nikkei BP 2026 Security-Related Seminar
- Robotics NEXT Tokyo 2026 Sponsorship Program
- 2026 Special Ad Section/Event
- Media Guide
Subscriber Profile
Business leaders that drive companies and economies
From the reader profile survey conducted in December 2017
Advertising Rates
| (Thousand yen) | ||||||||||
| SIZE UNIT | 1x | 3x | 6x | 9x | 12x | 18x | 24x | 36x | 48x | 60x |
|---|---|---|---|---|---|---|---|---|---|---|
| Four-color 1 page | 2,520 | 2,460 | 2,390 | 2,370 | 2,330 | 2,300 | 2,270 | 2,200 | 2,140 | 2,100 |
| Two-color 1 page | 2,070 | 2,020 | 1,970 | 1,950 | 1,920 | 1,900 | 1,860 | 1,820 | 1,760 | 1,730 |
| B/W 1 page | 1,670 | 1,630 | 1,590 | 1,570 | 1,550 | 1,530 | 1,510 | 1,470 | 1,420 | 1,390 |
| Four-color 1/3 page | 915 | 892 | 870 | 860 | 850 | 840 | 830 | 810 | 780 | 770 |
| B/W 1/3 page | 570 | 555 | 540 | 535 | 530 | 520 | 515 | 500 | 485 | 475 |
Schedule
Schedule:2026
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Jan.12.2026 | Jan.9 | Dec.4 | Dec.10 |
| Jan.19 | Jan.16 | Dec.11 | Dec.17 |
| Jan.26 | Jan.23 | Dec.18 | Dec.30 |
| Feb.2 | Jan.30 | Dec.25 | Jan.7 |
| Feb.9 | Feb.6 | Jan.8 | Jan.14 |
| Feb.16 | Feb.13 | Jan.15 | Jan.21 |
| Feb.23 | Feb.20 | Jan.22 | Jan.27 |
| Mar.2 | Feb.27 | Jan.29 | Feb.3 |
| Mar.9 | Mar.6 | Feb.5 | Feb.11 |
| Mar.16 | Mar.13 | Feb.12 | Feb.18 |
| Mar.23 | Mar.19 | Feb.19 | Feb.25 |
| Mar.30 | Mar.27 | Feb.26 | Mar.4 |
| Apr.6 | Apr.3 | Mar.5 | Mar.10 |
| Apr.13 | Apr.10 | Mar.12 | Mar.18 |
| Apr.20 | Apr.17 | Mar.18 | Mar.25 |
| Apr.27/May.4 | Apr.24 | Mar.26 | Apr.1 |
| May.11 | May.8 | Apr.2 | Apr.8 |
| May.18 | May.15 | Apr.9 | Apr.15 |
| May.25 | May.22 | Apr.16 | Apr.24 |
| Jun.1 | May.29 | Apr.27 | May.6 |
| Jun.8 | Jun.5 | May.7 | May.13 |
| Jun.15 | Jun.12 | May.14 | May.20 |
| Jun.22 | Jun.19 | May.21 | May.27 |
| Jun.29 | Jun.26 | May.28 | Jun.3 |
| Jul.6 | Jul.3 | Jun.4 | Jun.10 |
| Jul.13 | Jul.10 | Jun.11 | Jun.17 |
| Jul.20 | Jul.17 | Jun.18 | Jun.24 |
| Jul.27 | Jul.24 | Jun.25 | Jul.1 |
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Aug.3 | Jul.31 | Jul.2 | Jul.8 |
| Aug.10 | Aug.7 | Jul.9 | Jul.15 |
| Aug.17 | Aug.14 | Jul.15 | Jul.22 |
| Aug.24 | Aug.21 | Jul.23 | Jul.29 |
| Aug.31 | Aug.28 | Jul.30 | Aug.5 |
| Sep.7 | Sep.4 | Aug.6 | Aug.12 |
| Sep.14 | Sep.11 | Aug.13 | Aug.19 |
| Sep.21 | Sep.18 | Aug.20 | Aug.26 |
| Sep.28 | Sep.25 | Aug.25 | Sep.1 |
| Oct.5 | Oct.2 | Sep.3 | Sep.4 |
| Oct.12 | Oct.9 | Sep.10 | Sep.11 |
| Oct.19 | Oct.16 | Sep.15 | Sep.23 |
| Oct.26 | Oct.23 | Sep.24 | Sep.30 |
| Nov.2 | Oct.30 | Oct.1 | Oct.7 |
| Nov.9 | Nov.6 | Oct.8 | Oct.14 |
| Nov.16 | Nov.13 | Oct.15 | Oct.20 |
| Nov.23 | Nov.20 | Oct.22 | Oct.28 |
| Nov.30 | Nov.27 | Oct.29 | Nov.4 |
| Dec.7 | Dec.4 | Nov.5 | Nov.11 |
| Dec.14 | Dec.11 | Nov.12 | Nov.18 |
| Dec.21 | Dec.18 | Nov.19 | Nov.25 |
| Dec.28/Jan.4.2027 | Dec.25 | Nov.26 | Dec.2 |
| Jan.11 | Jan.8 | Dec.3 | Dec.9 |
Schedule:2025
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Jan.13. 2025 | Jan.10 | Dec.5 | Dec.11 |
| Jan.20 | Jan.17 | Dec.12 | Dec.18 |
| Jan.27 | Jan.24 | Dec.19 | Dec.31 |
| Feb.3 | Jan.31 | Dec.26 | Jan.8 |
| Feb.10 | Feb.7 | Jan.8 | Jan.15 |
| Feb.17 | Feb.14 | Jan.16 | Jan.22 |
| Feb.24 | Feb.21 | Jan.23 | Jan.28 |
| Mar.3 | Feb.28 | Jan.30 | Feb.5 |
| Mar.10 | Mar.7 | Feb.5 | Feb.11 |
| Mar.17 | Mar.14 | Feb.13 | Feb.19 |
| Mar.24 | Mar.21 | Feb.19 | Feb.26 |
| Mar.31 | Mar.28 | Feb.27 | Mar.5 |
| Apr.7 | Apr.4 | Mar.6 | Mar.11 |
| Apr.14 | Apr.11 | Mar.13 | Mar.19 |
| Apr.21 | Apr.18 | Mar.19 | Mar.26 |
| Apr.28/May 5 | Apr.25 | Mar.27 | Apr.2 |
| May 12 | May 9 | Apr.3 | Apr.9 |
| May 19 | May 16 | Apr.10 | Apr.16 |
| May 26 | May 23 | Apr.17 | Apr.30 |
| Jun.2 | May 30 | Apr.24 | May 7 |
| Jun.9 | Jun.6 | May 8 | May 14 |
| Jun.16 | Jun.13 | May 15 | May 21 |
| Jun.23 | Jun.20 | May 22 | May 28 |
| Jun.30 | Jun.27 | May 29 | Jun.4 |
| Jul.7 | Jul.4 | Jun.5 | Jun.11 |
| Jul.14 | Jul.11 | Jun.12 | Jun.18 |
| Jul.21 | Jul.18 | Jun.19 | Jun.25 |
| Jul.28 | Jul.25 | Jun.26 | Jul.2 |
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Aug.4 | Aug.1 | Jul.3 | Jul.8 |
| Aug.11 | Aug.8 | Jul.10 | Jul.16 |
| Aug.18 | Aug.15 | Jul.16 | Jul.23 |
| Aug.25 | Aug.22 | Jul.24 | Jul.29 |
| Sep.1 | Aug.29 | Jul.31 | Aug.6 |
| Sep.8 | Sep.5 | Aug.6 | Aug.13 |
| Sep.15 | Sep.12 | Aug.14 | Aug.20 |
| Sep.22 | Sep.19 | Aug.21 | Aug.27 |
| Sep.29 | Sep.26 | Aug.28 | Sep.2 |
| Oct.6 | Oct.3 | Sep.4 | Sep.9 |
| Oct.13 | Oct.10 | Sep.10 | Sep.17 |
| Oct.20 | Oct.17 | Sep.17 | Sep.24 |
| Oct.27 | Oct.24 | Sep.25 | Sep.30 |
| Nov.3 | Oct.31 | Oct.2 | Oct.8 |
| Nov.10 | Nov.7 | Oct.8 | Oct.15 |
| Nov.17 | Nov.14 | Oct.16 | Oct.21 |
| Nov.24 | Nov.21 | Oct.23 | Oct.29 |
| Dec.1 | Nov.28 | Oct.29 | Nov.5 |
| Dec.8 | Dec.5 | Nov.6 | Nov.11 |
| Dec.15 | Dec.12 | Nov.13 | Nov.19 |
| Dec.22 | Dec.19 | Nov.19 | Nov.26 |
| Dec.29/Jan.5.2026 | Dec.26 | Nov.27 | Dec.3 |
| Jan.12 | Jan.9 | Dec.4 | Dec.10 |
Space Units
| Millimeters (W x H) | |
| Full page | 210 x 280* |
|---|---|
| Double-page spread | 420 x 280* |
| Vertical 1/3 page | 55 x 255 |
*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.