Business and ManagementMedia Data 2017
For aggressive business owner-managers
Nikkei Top Leader
Nikkei Top Leader is a monthly magazine read by top management executives of small- and medium-sized companies who are eager to find new ideas on how they can achieve further growth and expansion. The magazine is also read by proactive entrepreneurs looking to start new businesses. Nikkei Top Leader is known for its keen coverage of new business models being developed and implemented in Japan, based on the most important business and technology trends taking place in the country.
- Core readership
-
- Owners of small- and medium-sized companies
- Entrepreneurs looking to start new businesses
- Circulation
- ABC (Number of subscriptions, Circulation)
- First published
- October 1984
- Frequency
- Monthly
- Size
- Modified A4 (210 x 280 mm)
- Printing
- Four-color offset lithography
- Sales method
- Sold mostly by annual subscription and partly at bookstores
- Website
- https://nvc.nikkeibp.co.jp/
Subscriber Profile
SME owners averaging several decades of running their own business
From the reader profile survey (questionnaire mailing survey conducted in August 2013 by Nikkei BP Consulting)
Advertising Rates
| (Thousand yen) | |||||||
| SIZE UNIT | 1x | 3x | 6x | 12x | 18x | 24x | 36x |
|---|---|---|---|---|---|---|---|
| Four-color 1 page | 770 | 725 | 693 | 655 | 635 | 616 | 596 |
| Two-color 1 page | 600 | 570 | 545 | 511 | 495 | 480 | 464 |
| B&W 1 page | 500 | 483 | 463 | 426 | 413 | 400 | 387 |
| Four-color horiz. 1/2 page | 500 | 483 | 463 | 426 | 413 | 400 | 387 |
| B&W horiz. 1/2 page | 290 | 280 | 268 | 247 | 239 | 232 | 224 |
| B&W vert. 1/3 page | 200 | 193 | 184 | 170 | 165 | 160 | 155 |
Schedule
Schedule:2026
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Jan. 2026 | Dec.29 | Nov.25 | Dec.5 |
| Feb. | Jan.29 | Dec.18 | Jan.7 |
| Mar. | Feb.26 | Jan.21 | Feb.2 |
| Apr. | Mar.30 | Feb.20 | Mar.5 |
| May. | Apr.27 | Mar.25 | Apr.6 |
| Jun. | May.28 | Apr.20 | May.6 |
| Jul. | Jun.29 | May.26 | Jun.5 |
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Aug. | Jul.30 | Jun.25 | Jul.7 |
| Sep. | Aug.28 | Jul.22 | Aug.3 |
| Oct. | Sep.28 | Aug.21 | Sep.2 |
| Nov. | Oct.29 | Sep.24 | Oct.7 |
| Dec. | Nov.27 | Oct.22 | Nov.4 |
| Jan. 2027 | Dec.28 | Nov.24 | Dec.4 |
Schedule:2025
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Jan. 2025 | Dec.27 | Nov.25 | Dec.5 |
| Feb. | Jan.30 | Dec.19 | Jan.8 |
| Mar. | Feb.27 | Jan.22 | Feb.3 |
| Apr. | Mar.31 | Feb.21 | Mar.6 |
| May | Apr.28 | Mar.26 | Apr.7 |
| Jun. | May 29 | Apr.22 | May 7 |
| Jul. | Jun.30 | May 27 | Jun.6 |
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Aug. | Jul.30 | Jun.25 | Jul.7 |
| Sep. | Aug.28 | Jul.18 | Jul.31 |
| Oct. | Sep.29 | Aug.25 | Sep.4 |
| Nov. | Oct.30 | Sep.25 | Oct.8 |
| Dec. | Nov.27 | Oct.22 | Nov.4 |
| Jan. 2026 | Dec.29 | Nov.25 | Dec.5 |
Space Units
| Millimeters (W x H) | |
| Full page | 210 x 280* |
|---|---|
| Double-page spread | 420 x 280* |
| Horizontal 1/2 Page | 175 x 117 |
| Vertical 1/3 page | 55 x 255 |
*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.