Nikkei Business Online Edition
Many of the online media offered by Nikkei BP are 'targeted media', specializing in specific fields to meet the needs of their respective target viewers. Our websites cover a wide range of fields from management and technology to life in general. We offer 20 main sites, which in total boast 113 million page views and 21.7 million Monthly Active Users, one of the largest scales in Japan's publishing community.
These online portals and our renowned websites are the engine of our cross-media strategy. We adopt a registration system for most of our websites, to keep them highly targeted just like our print magazines. As a way to gauge the true quality of each website, we have introduced a new measuring system called “page value.” This allows us to evaluate a website from a multifaceted perspective, using three factors of the quality of the content, attributes of the audience, and generally-used page view.
Nikkei BP also places a strong focus on digital publishing. We have over 30 digital-magazines in our portfolio, and have published approximately 450 e-books in 2016 alone with the accumulated total reaching roughly 1700 titles. While the Nikkei Store website serves as our main digital sales channel, an increasing number of major book stores are becoming the distributors of our digital publications.