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2022 Nikkei BP Marketing Awards Winners Announced
- HEISHIN Ltd. “Heroes’ Pump - Mohno Pump Series Ads” Won Grand Prize

Tokyo - March 8, 2022 - Nikkei Business Publications (President & CEO: Naoto Yoshida; Minato-ku, Tokyo) announced the winners of Nikkei BP Marketing Awards 2022.

Nikkei BP Marketing Awards aim to recognize the most effective promotional activities of its clients employing the full benefits of various media, content and survey services provided by Nikkei Business Publications. The awarded campaigns and advertising pieces were screened by third-party experts under the criteria of design aesthetics, impact, planning ability and intelligibility. Nikkei BP Marketing Awards broaden the scope of evaluation to include the methods and strategies of marketing campaigns as well as advertising pieces themselves.

The final meeting of the Screening Committee (Chairman: Professor Akihiro Inoue) held on Monday, February 21 honored the 7 works of 7 companies including “Heroes’ Pump (Yusha no Pump) - Mohno Pump Series Ads” presented by HEISHIN Ltd. in Nikkei Monozukuri, “Disney, Potential of Healthy+Tainment” by Walt Disney Company (Japan) Ltd. posted on Nikkei Business Online, “Digitalism-Tokyo, Tokio Marine Launches New Data Business Footing” presented by Tokio Marine dR Co., Ltd. on Nikkei Business, Nikkei Business Online, and Nikkei xTECH, and “Guide Post for Manufacturing, Manufacturing DX Forum 2021” promoted on Nikkei xTECH by Microsoft Japan Co., Ltd., selected from the projects promoted with Nikkei BP’s media and contents during 2021.

  • Grand Prize
    HEISHIN: Heroes’ Pump - Mohno Pump Series Ads
  • Gold Prize
    Walt Disney Japan: Disney, Potential of Healthy+Tainment
    Tokio Marine dR: Digitalism-Tokyo, Tokio Marine Launches New Data Business Footing
    Microsoft Japan: Guide Post for Manufacturing, Manufacturing DX Forum 2021
  • Silver Prize
    KAKEHASHI: Musubi (pharmacy operation support system)
    ServiceNow Japan: The future of work - ServiceNow changes “work-style” of companies
    Sumitomo Forestry: “When forests move, economy moves”
    (The same award winners are listed in Japanese alphabetical order.)

[Screening Committee] (Honorifics omitted)
Chairman: Akihiro Inoue, Professor, Keio University Business School
Toru Ishizaki, Professor, Senshu University
Izumi Okoshi, Director, Dentsu Group Inc.
Hiroto Kobayashi, CVO, INFOBAHN Inc.
Mitsuo Sakai, Marketing Consultant
Chisato Takigawa, Hakuhodo DY Media Partners Inc.
Tomoe Tanaka, Professor, Meiji Gakuin University
Eishu Hai, CEO, High-Z Inc. / Project Professor, Keio University
Shuji Honjo, Business Consultant / Visiting Professor, Tama University Graduate School (MBA)
Hisamitsu Mizushima, Professor, Tokai University
Atsumi Watanabe, Director, Nikkei Business Publications, Inc.
(Names are in Japanese alphabetical order; organization names and job titles are as of the date of the final Screening Committee meeting.)

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