Tokyo - March 6, 2020 - Nikkei Business Publications (President & CEO: Naoto Yoshida; Minato-ku, Tokyo) announced the winners of Nikkei BP Marketing Awards 2020.
Nikkei BP Marketing Awards aim to recognize the most effective promotional activities of its clients employing the full benefits of various media, contents and survey services provided by Nikkei Business Publications. The awarded campaigns and advertising pieces were screened by third-party experts under the criteria of design aesthetics, impact, planning ability and intelligibility. Nikkei BP Marketing Awards broaden the scope of evaluation to include the methods and strategies of marketing campaigns as well as advertising pieces themselves.
The final meeting of the Screening Committee (Chairman: Professor Akihiro Inoue) held on Monday, February 17 honored the 9 works of 9 companies including “Hito Machi Musubi” City Planning Branding launched by NTT Urban Solutions on Nikkei Business Online Edition and Nikkei xTECH, “Work-style Reform and Commuting with Sneaker” presented by New Balance Japan on Nikkei Business Online Edition, and Series “Can Society5.0 Save the Future of Food” presented by Hitachi on Nikkei Business Online Edition, selected from the projects promoted with Nikkei BP’s media and contents during 2019.
NTT Urban Solutions: “Hito Machi Musubi” City Planning Branding
New Balance Japan: “work with New Balance”
Hitachi: Series “Can Society5.0 Save the Future of Food”
ABC Trading: Building materials
Kowa: Parmodia dismantling of prescription limitation
GomunoInaki: 100th anniversary announcement
Sumitomo Rubber Industries: Corporate branding
Accuride Japan: Series ads “When you hit the wall on slide rails”
Mitsui Home: High quality housing
(The same award winners are listed in Japanese alphabetical order.)
Chairman: Akihiro Inoue, Professor, Keio University Business School
Masahiko Ishii, Corporate Officer in charge of 1st Media Business, Hakuhodo DY Media Partners Incorporated
Toru Ishizaki, Professor, Senshu University
Izumi Okoshi, Executive Project Director (EPD), Data Technology Center, Dentsu Inc.
Hiroto Kobayashi, CVO, INFOBAHN Inc.
Mitsuo Sakai, Representative, Mitsuio Sakai Private Office
Eishu Hai, CEO, High-Z Inc. / Project Professor, Keio University
Shuji Honjo, Business Consultant / Visiting Professor, Tama University Graduate School (MBA)
Hisamitsu Mizushima, Professor, Tokai University
Meguru Saito, Executive Officer in charge of Advertisement, Nikkei Business Publications, Inc.
(Names are in Japanese alphabetical order; organization names and job titles are as of the date of the final Screening Committee meeting.)