Tokyo - March 8, 2019 - Nikkei Business Publications (President & CEO: Suguru Niinomi; Tokyo) announced the winners of Nikkei BP Marketing Awards 2019.
Nikkei BP Marketing Awards aim to recognize the most effective promotional activities of its clients employing the full benefits of various media, contents and survey services provided by Nikkei Business Publications. The awarded campaigns and advertising pieces were screened by third-party experts under the criteria of design aesthetics, impact, planning ability and intelligibility. Nikkei BP Marketing Awards broaden the scope of evaluation to include the methods and strategies of marketing campaigns as well as advertising pieces themselves.
The final meeting of the Screening Committee (Chairman: Professor Akihiro Inoue) held on Thursday, February 21 honored the 10 works of 10 companies selected from the projects promoted with Nikkei BP’s media and contents during 2018.
HEISHIN : “Go! Heishin” series advertising
<Best Creative Award>
SUS Corporation: Aluminum structural material and parts, “Learn and try with Miniature Karakuri (training kits)”
<Excellent Creative Awards>
Sumitomo Bakelite: Wisdom of Japan, wisdom of plastic
TOTO: Change. Make it change. Public toilet. TOTO PUBLIC STYLE
<Best Strategy Award>
Japan Airlines: SKY NEXT, Free Wi-Fi on domestic flights promotion
<Excellent Strategy Awards>
Intel: PCs used in business (Small business, Middle business)
Carl Zeiss: Carl Zeiss metrology solution
KDDI:DMP based branding advertising (Account Based Marketing)
Toyota Motor: TOYOTA 5 Continents Drive Project
[National Geographic Japan Advertising Award] (separately judged)
Seiko Watch: #Discover Your Planet
(The same award winners are listed in Japanese alphabetical order.)
[Screening Committee] (honorifics omitted)