Medicine and HealthcareMedia Data 2017
Medical and nursing care management info
Nikkei Healthcare
Nikkei Healthcare is a monthly magazine for managers of clinics, hospitals and other health care institutions as well as doctors preparing to go into private practice. It offers a wide range of practical management information, including fees for medical/nursing care, supply systems, organization management, human resources, cost management, financial/taxation affairs, new construction/extension of buildings, information systems and newly opened healthcare institutions. Major advertising clients of Nikkei Healthcare are the manufacturers of facilities and fittings for medical institutions, nursing care/hygiene equipment manufacturers, medical information system providers, outsourcing firms, suppliers of pharmaceuticals, construction and real estate companies, and consulting firms.
- Core readership
-
- Managers of clinics and other medical institutions
- Hospital doctors
- Circulation
- ABC(Number of subscriptions, Circulation)
- First published
- November 1989
- Frequency
- Monthly
- Size
- Modified A4 (210 x 280 mm)
- Printing
- Four-color offset lithography
- Sales method
- Exclusively by annual subscription (direct mail delivery)
- Website
- https://medical.nikkeibp.co.jp/
Subscriber Profile
From hospital and clinic administrators to managers in welfare and care services
From the reader profile survey conducted in September-November 2011 by Nikkei BP Consulting
Advertising Rates
| (Thousand yen) | ||||||||
| SIZE UNIT | 1x | 3x | 6x | 12x | 18x | 24x | 36x | 48x |
|---|---|---|---|---|---|---|---|---|
| Four-color 1 page | 516 | 464 | 453 | 441 | 433 | 426 | 414 | 405 |
| Two-color 1 page | 404 | 363 | 354 | 345 | 339 | 334 | 324 | 317 |
| B&W 1 page | 351 | 316 | 308 | 300 | 295 | 290 | 282 | 276 |
| Four-color 1/2 page | 287 | 259 | 252 | 245 | 241 | 238 | 231 | 226 |
| B&W 1/2 page | 192 | 173 | 168 | 164 | 161 | 159 | 154 | 151 |
| Four-color vert. 1/3 page | 210 | 189 | 185 | 180 | 177 | 174 | 169 | 165 |
| B&W vert. 1/3 page | 128 | 115 | 112 | 109 | 108 | 106 | 103 | 101 |
Schedule
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Jan. , 2021 | Jan. 8 | Nov. 25 | Dec. 8 |
| Feb. | Feb. 6 | Dec. 29 | Jan. 15 |
| Mar. | Mar. 6 | Jan. 25 | Feb. 11 |
| Apr. | Apr. 8 | Mar. 1 | Mar. 17 |
| May | May 7 | Mar. 25 | Apr. 9 |
| June | June 8 | Apr. 29 | May 17 |
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| July | July 8 | May 31 | June 16 |
| Aug. | Aug. 6 | June 25 | July 13 |
| Sept. | Sept. 8 | July 29 | Aug. 17 |
| Oct. | Oct. 8 | Aug. 27 | Sept. 15 |
| Nov. | Nov. 6 | Sept. 28 | Oct. 14 |
| Dec. | Dec. 8 | Oct. 28 | Nov. 15 |
| Jan., 2022 | Jan. 6 | Nov. 24 | Dec. 8 |
Space Units
| Millimeters (W x H) | |
| Full page | 210 x 280* |
|---|---|
| Double-page spread | 420 x 280* |
| Horizontal 1/2 Page | 180 x 120 |
| Vertical 1/3 page | 55 x 255 |
*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.