Lifestyle and EntertainmentMedia Data 2017
Trend information that adds spice to life
Nikkei Trendy
The core readers of Nikkei Trendy are businesspeople in their 30s and 40s who work hard and enjoy their private lives. As trendsetters, they are keen to learn about new products/services on the market, and make their discerning selections based on their original standards and values. The articles in Nikkei Trendy offer fair evaluations of a myriad of new products/services that come to the market while analyzing new trends. The magazine also employs many visual images to convey the actual "feel" of the new products to its ardent readers.
- Core readership
-
- Businesspeople in their 30s and 40s who work hard and enjoy their private lives
- Circulation
- ABC(Japan ABC, Circulation)
- First published
- November 1987
- Frequency
- Monthly
- Size
- Modified A4 (210 X 280mm)
- Printing
- Four-color offset lithography
- Sales method
- Sold at bookstores and convenience stores and through annual subscription
- Website
- https://xtrend.nikkei.com/
Subscriber Profile
Trendsetters with strong influence
From the reader profile survey conducted in August 2008 by Nikkei BP Consulting
Advertising Rates
| (Thousand yen) | |||
| SIZE UNIT | 1x | 6x | 12x |
|---|---|---|---|
| Four-color 1 page | 1,800 | 1,710 | 1,620 |
| Four-color vert. 1/3 page | 850 | 807.5 | 765 |
| B/W 1 page | 1,000 | 950 | 900 |
| B/W vert. 1/3 page | 550 | 522.5 | 495 |
Schedule
Schedule:2026
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Feb.2026 | Jan.5 | Nov.26 | Dec.8 |
| Mar. | Feb.4 | Dec.22 | Jan.9 |
| Apr. | Mar.4 | Jan.26 | Feb.6 |
| May. | Apr.3 | Feb.25 | Mar.9 |
| Jun. | May.1 | Mar.25 | Apr.6 |
| Jul. | Jun.4 | Apr.23 | May.11 |
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Aug. | Jul.3 | May.28 | Jun.9 |
| Sep. | Aug.4 | Jun.26 | Jul.8 |
| Oct. | Sep.4 | Jul.27 | Aug.11 |
| Nov. | Oct.2 | Aug.24 | Sep.3 |
| Dec. | Nov.4 | Sep.25 | Oct.8 |
| Jan. 2027 | Dec.4 | Oct.27 | Nov.9 |
| Feb. | Jan.4 | Nov.20 | Dec.3 |
Schedule:2025
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Feb.2025 | Jan.4 | Nov.22 | Dec.4 |
| Mar. | Feb.4 | Dec.20 | Jan.9 |
| Apr. | Mar.4 | Jan.23 | Feb.5 |
| May | Apr.4 | Feb.26 | Mar.10 |
| Jun. | May 2 | Mar.26 | Apr.7 |
| Jul. | Jun.4 | Apr.24 | May 9 |
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Aug. | Jul.4 | May 29 | Jun.10 |
| Sep. | Aug.4 | Jun.26 | Jul.8 |
| Oct. | Sep.4 | Jul.24 | Aug.11 |
| Nov. | Oct.3 | Aug.26 | Sep.5 |
| Dec. | Nov.4 | Sep.25 | Oct.8 |
| Jan. 2026 | Dec.4 | Oct.27 | Nov.7 |
| Feb. | Dec.27 | Nov.20 | Dec.3 |
Space Units
| Millimeters (W x H) | |
| Full page | 210 x 280* |
|---|---|
| Double-page spread | 420 x 280* |
| Vertical 1/3 page | 55 x 255 |
*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.