Lifestyle and EntertainmentMedia Data 2017
The general science magazine
Nikkei Science
Nikkei Science is the Japanese edition of SCIENTIFIC AMERICAN, the general science magazine published in the US. The first issue of this US magazine dates back to 1845 when Japan was still in the late Edo period. Since then, the magazine has been published for 175 years and it is now available in 14 languages while reaching over 9.5 million readers in over 30 countries worldwide.
- Core readership
-
- 41.6% is involved in life science, and 39.5% in engineering
- Circulation
- ABC
- First published
- October 1971
- Frequency
- Monthly
- Size
- Modified A4 (210 X 280mm)
- Printing
- Four-color offset lithography
- Sales method
- Annual subscription (direct mail delivery) and bookstore sales
- Website
- https://www.nikkei-science.com/
Subscriber Profile
Our readers are leading researchers and engineers in companies, universities, and various R&D institutions
From the Nikkei Science Readership Survey conducted in 2011
Advertising Rates
| (Thousand yen) | |||
| SIZE UNIT | 1x | 6x | 12x |
|---|---|---|---|
| Four-color 1page | 501 | 451 | 426 |
| Four-color vert. 1/3 page | 185 | 167 | 158 |
| B/W 1 page | 328 | 295 | 279 |
| B/W vert. 1/3 page | 110 | 99 | 94 |
Schedule
Schedule:2026
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Mar. 2026 | Jan.23 | Dec.26 | Jan.6 |
| Apr. | Feb.25 | Feb.2 | Feb.3 |
| May. | Mar.25 | Mar.2 | Mar.3 |
| Jun. | Apr.24 | Apr.1 | Apr.6 |
| Jul. | May.25 | Apr.28 | May.5 |
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Aug. | Jun.25 | Jun.1 | Jun.4 |
| Sep. | Jul.24 | Jul.1 | Jul.3 |
| Oct. | Aug.25 | Jul.22 | Jul.29 |
| Nov. | Sep.25 | Aug.26 | Sep.2 |
| Dec. | Oct.23 | Sep.29 | Oct.2 |
| Jan. 2027 | Nov.25 | Nov.2 | Nov.4 |
| Feb. | Dec.25 | Dec.1 | Dec.4 |
Schedule:2025
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Mar. 2025 | Jan.24 | Jan.6 | Jan.3 |
| Apr. | Feb.25 | Jan.31 | Jan.31 |
| May | Mar.25 | Mar.3 | Mar.5 |
| Jun. | Apr.25 | Apr.1 | Apr.4 |
| Jul. | May 23 | Apr.28 | May 5 |
| Issue | Delivery date |
Order deadline |
Material deadline for digital format |
|---|---|---|---|
| Aug. | Jun.25 | Jun.2 | Jun.5 |
| Sep. | Jul.25 | Jul.1 | Jul.4 |
| Oct. | Aug.25 | Jul.31 | Aug.1 |
| Nov. | Sep.25 | Sep.1 | Sep.4 |
| Dec. | Oct.25 | Oct.1 | Oct.3 |
| Jan. 2026 | Nov.25 | Oct.31 | Nov.4 |
| Feb. | Dec.25 | Dec.1 | Dec.4 |
Space Units
| Millimeters (W x H) | |
| Full page | 210 x 280* |
|---|---|
| Double-page spread | 420 x 280* |
| Vertical 1/3 page | 55 x 255 |
*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.