Nikkei BP

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Lifestyle and EntertainmentMedia Data 2017

Nikkei Science The general science magazine
Nikkei Science

Nikkei Science is the Japanese edition of SCIENTIFIC AMERICAN, the general science magazine published in the US. The first issue of this US magazine dates back to 1845 when Japan was still in the late Edo period. Since then, the magazine has been published for 175 years and it is now available in 14 languages while reaching over 9.5 million readers in over 30 countries worldwide.

Core readership
  • 41.6% is involved in life science, and 39.5% in engineering
Circulation
27,000
First published
October 1971
Frequency
Monthly
Size
Modified A4 (210 X 280mm)
Printing
Four-color offset lithography
Sales method
Annual subscription (direct mail delivery) and bookstore sales
Website
https://www.nikkei-science.com/

Subscriber Profile

Our readers are leading researchers and engineers in companies, universities, and various R&D institutions

Subscriber Profile

From the Nikkei Science Readership Survey conducted in 2011

Advertising Rates

(Thousand yen)
SIZE UNIT 1x 6x 12x
Four-color 1page 501 451 426
Four-color vert. 1/3 page 185 167 158
B/W 1 page 328 295 279
B/W vert. 1/3 page 110 99 94

Schedule

Issue Delivery
date
Order
deadline
Material deadline
for digital format
Mar., 2021 Jan. 25 Dec. 28 Jan. 5
Apr. Feb. 25 Jan. 25 Feb. 3
May Mar. 25 Feb. 22 Mar. 5
June Apr. 24 Mar. 25 Apr. 5
July May 25 Apr. 23 May 5
Aug. June 25 May 25 June 7
Issue Delivery
date
Order
deadline
Material deadline
for digital format
Sept. July 24 June 24 July 2
Oct. Aug. 25 July 26 Aug. 5
Nov. Sept. 25 Aug. 25 Sept. 2
Dec. Oct. 25 Sept. 24 Oct. 5
Jan., 2022 Nov. 25 Oct. 25 Nov. 4
Feb. Dec. 25 Nov. 24 Dec. 6
 

Space Units

Millimeters (W x H)
Full page 210 x 280*
Double-page spread 420 x 280*
Vertical 1/3 page 55 x 255

*Ad material should be made in 216 x 286 mm or 426 x 286 mm size to avoid white lines at edges. Important elements, such as text, logotypes, symbol marks, and illustrations, that must not be trimmed should be within 10 mm of all register marks.

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