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Nikkei BusinessNikkei Business

Nikkei Business

August 18, 2025

Special Feature 1:

The ambition of INFRONEER Holdings Inc.
—Risk-taker Kazunari Kibe creates “super-charged” general contractors—

Special Feature 2:

Coaches at Hirosaki Gakuin Seiai High School, Taisha High School give their opinions
—Reforming high school baseball, encouraging individuals to think on their own vs. mandatory practice—

A Bird’s-eye View:

U.S.-E.U. deal on oil turns out to be a pipe dream
—The true issue behind the change in Coca-Cola sweetener—

News in Depth:

On the 80th anniversary of the war’s end, can Japan count on the U.S.’s nuclear umbrella?
Audi’s brand strategy of the 90s: the shift from targeting middle-aged men to the current luxury vehicle
Proposed gold Trump phone: a symbol of U.S. manufacturing resurgence?
—Pressure mounting against Apple for its India-based production—

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