Magazine Contents

Nikkei BusinessNikkei Business

Nikkei Business

May 23, 2022

Special Feature 1:

Psychology designed to lead consumers to purchase
—The development of instinctive marketing—

Special Feature 2:

When are we done with self-imposed restrictions and masks?
—No exit strategy exists for coronavirus policies hindering the Japanese economy—

News in Depth:

Amazon faces a severe business environment
—Keeping logistics technologies in our sights—

Strategy Focus:

bspr co., ltd. successfully uses smartphones to help prevent dementia
—A brain health maintenance app—

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