Nikkei Design - September 2023

Special Feature 1:

Disaster prevention and related designs

Special Feature 2:

Discrepancies between the tastes of different generations of consumers shrink to minimum
---The limitations of generational theory---

ND’s Letter:

A switch in focus from the cost of disaster prevention to its value
---Room for boosting value with design---

News & Trends:

With ideas from Trinus, Inc., consumers start a tradition of decorating with tree branches
---Company even opens unstaffed stores---